A New Year, like many departing voyages, usually begins with high
hopes and great expectations. Once the ship sets sail, however, the difference between “smooth-sailing” and “weathering the
storm” is sometimes quickly evident.
Nowhere is this more true than in the planning and implementation
of a marketing strategy, and even more-so in the media called
“social”. The “catch of the day” can quickly turn into shark
bait, in the rapidly flowing currents of information streaming
through Social Media.
The most adept sailors in the waters of Social Media often find
themselves caught up in the winds of change which occur at the speed
of thought and breaking news - finding themselves quickly having to
learn a new swim-stroke or a better way to paddle the canoe.
Even the most skilled and monied ad agencies and private
businesses are not guaranteed calm seas. There are many examples of a
well planned campaign being sunk by a blundering company spokesperson
diving into the depths without knowing where the rocks are.
In order to chart a safe and profitable voyage across the sea of
Social Media, a business needs an experienced crew - ready to handle
even the most ferocious storms which may suddenly whip up; familiar
with the best ports of call. Putting the Office Intern at the helm
is a recipe for disaster, but as was the case with the Titanic, the
highest priced ticket isn't always a guarantee of a safe crossing
either.
When setting your course for marketing your product or service
via Social Media in 2014, be certain that you take the time to chart
out the waters before setting sail and be sure the price for your
ticket is in line with the quality of the ship's crew. It is far
easier to begin your voyage with a qualified crew than to find out
halfway across the ocean that nobody knows how to swim. It's okay to
think big, but make your objectives realistic and keep
your plan simple and flexible. In keeping
with the maritime theme of this blog spot : remember that Social
Media marketing is not a speedboat race, it's an ocean voyage! With
that in mind you will be able to let the currents carry you safely to
an enjoyable and profitable cruise to your destination with a minimum
of hard rowing, or worse - having to abandon ship!
Contact us for a confidential consultation, no lifeboats
required! : www.roambusiness.com
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