Many
magazines and newspapers feature an annual section entitled “Babies of the
Year” in which proud parents are compelled to pay for space featuring a photo
of their newborn along with some brief description of the little one’s vital
stats and a list of his/her newly acquired relatives. Parents are proud of their babies and
rightfully so. No matter how butt-ugly
the little screamers are, parents will pony up the cash to have a picture of
their new acquisition appear in the local press. While most babies are cute little creatures,
some do bear more than a passing resemblance to ET. Given that they don’t have
a resume to post along with the pic, that’s not the best first impression they
can make on the world! But the world be
damned, proud parents will stop at nothing to assure that their newborn gets
its fifteen minutes of fame straight out of the womb.
Many small business owners are very
much like those parents when it comes to their businesses. Unable to see the weaknesses in their
enterprise, they spend their advertising dollars on a snapshot of their going
concern, without giving a second thought to the substance of their ad or its
value to the targeted consumer. Essentially, their pride in their small
accomplishment overwhelms the efficiency of their advertising dollar.
Every parent should rightfully be
proud of their newborn and every business owner should justifiably be proud of
their successful small or medium sized business, but when it comes to getting
the most out of an advertising expense, especially in the digital age, the
business owner would be well rewarded by consulting with marketing and
advertising professionals before baring all before the public. A dispassionate outsider, with knowledge of
the most efficient tools to get a message to a business’s target consumer has a
better chance of getting a return on advertising investment than a proud papa
handing out cigars!
Roam Business has been helping
entrepreneurs get an effective message across via online marketing for over 15
years. Whether it’s simply optimizing
your website or designing and implementing a strategic ad campaign, Roam
Business has the experience to help you grow.
Contact us today for a free initial consultation and an unbiased
evaluation of your marketing strategy. RoamBusiness.com
