tag:blogger.com,1999:blog-15104420815768766202024-03-13T10:20:41.389-07:00Roam BusinessSocial Media MarketingAnonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.comBlogger31125tag:blogger.com,1999:blog-1510442081576876620.post-70500082650226774162016-10-06T11:28:00.002-07:002016-10-17T05:29:41.505-07:00Leave the Driving to Us!<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPTOn5ggMrd9Od7_v85A9KXIF3DJFSom4y6i3C6yYJCY3u7enH8b4ia2hQ0k7u6tazQgAVza57z8m3YT07R-KGinlL4ap5YmLa6ZwyGmiWWJBQLx_BtdIRtYX9ZQ4M7IcL4-Bo4T1ydmjX/s1600/bus.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPTOn5ggMrd9Od7_v85A9KXIF3DJFSom4y6i3C6yYJCY3u7enH8b4ia2hQ0k7u6tazQgAVza57z8m3YT07R-KGinlL4ap5YmLa6ZwyGmiWWJBQLx_BtdIRtYX9ZQ4M7IcL4-Bo4T1ydmjX/s320/bus.jpg" width="320" /></a></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">A
number of years ago, a well known North American passenger bus company used the
slogan “Leave the driving to us”. The idea was that a traveler could sit back
and enjoy the ride without worrying about the traffic or tedium of a long distance
drive.<o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">When
it comes to Digital Advertising and Social Media Marketing, that slogan could
be well used as an admonishment as much as an encouragement to business owners
who have a “hands-on”, micro management attitude with regard to their
businesses. This is often the case with
small and medium sized business, where owners cannot see that they must entrust
some aspects of their operations to professionals. Although it is important to have input and oversight,
these owners will never achieve anything but mediocrity due to their
overzealous insistence on having a direct hand in everything.<o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">Imagine,
if you can, a surgeon in the middle of an operation who is faced with a patient
who takes the scalpel from his hands and insists on completing the procedure
himself! The result could be fatal if
not severely damaging. <o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">Such
is the case with regard to implementing and managing a Social Media Ad
Campaign. A business owner who insists
on interfering with a marketer’s methods on a day-to-day basis is no
more useful than a troll.<o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">Certainly,
it is vital that a business owner have the final say in the overall message and
tone of an ad campaign, but the mechanics and administration of the actual
platforms and software must be in full and exclusive control of the
professional Digital Marketing Professional.<o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;"><span style="color: #cccccc;"><a href="http://www.roambusiness.com/" target="_blank"><span style="color: #cccccc;">RoamBusiness</span></a> </span>has the experience and expertise to successfully execute a profitable
and effective Social Media advertising campaign. Bring us your best ideas and the pride you
have in your product or service, but please, “Leave the driving to us”!<o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">Contact
us for a free consultation <a href="http://www.roambusiness.com/contact-us.php" style="background-color: #eeeeee;" target="_blank">www.roambusiness.com</a><o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-7839685690894506152016-03-14T08:37:00.001-07:002016-03-14T08:37:29.416-07:00Do You Really Need a Rash?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjOV1YXypRF_b8kZbOQFUUgnHpa46ujcEucquAPBI34Sk_oE9ETamvgLx2weXi182fcBwz6e9umoN2JHsj2HzbCGQiwtceIVyrmtkNQQ35sYZH-0k7tHfNba5Y8hzwMd4heHEmPQNYs8dR/s1600/Hair-Shirt.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="292" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjOV1YXypRF_b8kZbOQFUUgnHpa46ujcEucquAPBI34Sk_oE9ETamvgLx2weXi182fcBwz6e9umoN2JHsj2HzbCGQiwtceIVyrmtkNQQ35sYZH-0k7tHfNba5Y8hzwMd4heHEmPQNYs8dR/s320/Hair-Shirt.jpg" width="320" /></a></div>
<br />
What if, tomorrow, a new fashion trend was wearing itchy burlap clothing? Would you rush out to buy the latest pair of uncomfortable pants or ugly shirts, guaranteed to make you break out in a rash, just because fashion dictated it or some celebrity was wearing it? Should you be expected to pay good money for something that fits poorly, looks ugly and make you uncomfortable?<br />
<br />
In a multimedia world of constantly changing applications and massive data crunching there seems to be a "new" way of getting your message across on almost a daily basis. Yesterday's application is "dead" and tomorrow's platform is waiting for you to use before it gets old in a week! Social Media Gurus will gladly spout endless emails and blogs describing the strengths and weaknesses of the latest interface with your clientele, faster than you can say "download this app".<br />
<br />
One of the biggest questions that often goes unasked by Social Media Marketing consultants is "what is your business comfortable with?". The need to reach the best target market cannot be secondary to a company's ability to manage the vehicle that will deliver the message. If a business is saddled with an application that is too unwieldy or complicated to use, it is as useless and can be as poor a fit as a burlap sweater!<br />
<br />
Here are just a few points to consider when choosing the platforms your business can best use when deciding how to reach your customers and potential customers. <br />
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1) Are we using this platform because that's where our clients are, or are we using it because it's the latest craze and our huge competitor XYZ Inc. is using it?<br />
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2) Do the people in our organization have sufficient knowledge of the application's use to avoid costly mistakes and wasted time? Will they have to devote hours to learning a process that will be obsolete in a few months?<br />
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3) If we are outsourcing the digital management of our marketing and/or advertising effort, is the company that is handling the account selling us the latest fashion (burlap sweater) or is it utilizing the best tools to effectively and cost efficiently get our message out to the right segment of the population?<br />
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4) Are we buying an uncomfortable rash in order to look good?<br />
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<div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
Roam Business always strives to find digital marketing solutions that our clients are comfortable with. No geek speak or techno babble, we use plain language to discuss options and offer solutions to our clients. Our goal is to find a fitting way to fulfill your online advertising needs that will suit your budget and give your business its best possible look, in a style that makes you feel most comfortable. Contact us today for a free consultation. <span style="background-color: blue;"> </span><span style="background-color: cyan;"><span style="color: black; font-family: "Times New Roman"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><span style="background-color: blue;"><a href="http://www.roambusiness.com/contact-us.php" target="_blank">www.RoamBusiness.com</a></span></span></span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><span style="background-color: #eeeeee;"><span style="color: #cccccc;"></span></span></span></div>
Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-60866610670641474132016-02-18T10:04:00.000-08:002016-02-18T10:04:24.478-08:00What a Beautiful Baby!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgibgV_qVs1ABlLgUM3U2Tp3z_4K7bofJ2jOyulktNC6pgeNjrwL8utaWvwKlafz57zXMSDb6SCaAdqQngifbEbV29grZ6b3Q2M1z4_WXEoSQ_-23glWxSPQLiygo5xMVu-AkGAB_WVJBPg/s1600/ET.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgibgV_qVs1ABlLgUM3U2Tp3z_4K7bofJ2jOyulktNC6pgeNjrwL8utaWvwKlafz57zXMSDb6SCaAdqQngifbEbV29grZ6b3Q2M1z4_WXEoSQ_-23glWxSPQLiygo5xMVu-AkGAB_WVJBPg/s320/ET.jpg" width="320" /></a></div>
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<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 16.0pt;">Many
magazines and newspapers feature an annual section entitled “Babies of the
Year” in which proud parents are compelled to pay for space featuring a photo
of their newborn along with some brief description of the little one’s vital
stats and a list of his/her newly acquired relatives.<span style="mso-spacerun: yes;"> </span>Parents are proud of their babies and
rightfully so.<span style="mso-spacerun: yes;"> </span>No matter how butt-ugly
the little screamers are, parents will pony up the cash to have a picture of
their new acquisition appear in the local press.<span style="mso-spacerun: yes;"> </span>While most babies are cute little creatures,
some do bear more than a passing resemblance to ET. Given that they don’t have
a resume to post along with the pic, that’s not the best first impression they
can make on the world!<span style="mso-spacerun: yes;"> </span>But the world be
damned, proud parents will stop at nothing to assure that their newborn gets
its fifteen minutes of fame straight out of the womb. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 16.0pt;"><span style="mso-tab-count: 1;"> </span>Many small business owners are very
much like those parents when it comes to their businesses.<span style="mso-spacerun: yes;"> </span>Unable to see the weaknesses in their
enterprise, they spend their advertising dollars on a snapshot of their going
concern, without giving a second thought to the substance of their ad or its
value to the targeted consumer. <span style="mso-spacerun: yes;"> </span>Essentially, their pride in their small
accomplishment overwhelms the efficiency of their advertising dollar. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 16.0pt;"><span style="mso-tab-count: 1;"> </span>Every parent should rightfully be
proud of their newborn and every business owner should justifiably be proud of
their successful small or medium sized business, but when it comes to getting
the most out of an advertising expense, especially in the digital age, the
business owner would be well rewarded by consulting with marketing and
advertising professionals before baring all before the public.<span style="mso-spacerun: yes;"> </span>A dispassionate outsider, with knowledge of
the most efficient tools to get a message to a business’s target consumer has a
better chance of getting a return on advertising investment than a proud papa
handing out cigars! <span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 16.0pt;"><span style="mso-tab-count: 1;"> <span style="color: #f3f3f3;"> <span style="background-color: white;"> </span></span></span><span style="color: #999999;"><span style="background-color: white;"><span style="color: #f3f3f3;"><a href="http://www.roambusiness.com/" target="_blank">Roam Business</a></span></span> </span>has been helping
entrepreneurs get an effective message across via online marketing for over 15
years.<span style="mso-spacerun: yes;"> </span>Whether it’s simply optimizing
your website or designing and implementing a strategic ad campaign, Roam
Business has the experience to help you grow.<span style="mso-spacerun: yes;">
</span>Contact us today for a free initial consultation and an unbiased
evaluation of your marketing strategy.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"><span style="color: #cccccc;"><a href="http://www.roambusiness.com/contact-us" target="_blank">RoamBusiness.com</a></span> </span></span></div>
Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-82953629943419869792015-12-06T22:52:00.002-08:002015-12-06T23:19:01.034-08:00Are You Ready to Move Out of the Cave?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZb1pLeKtEqPr1Av6BKSE2yMI5DOURnD8Db0ossuh2himVCIkSowMOt8yCFRTxvSIiYQhyjOYwHZhL-xPYU6xMvc86qKAczBFE7dOuyJd6-h9UGS8Q57zHormlIi3p83sV_xbpziroKDmT/s1600/cave+man.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZb1pLeKtEqPr1Av6BKSE2yMI5DOURnD8Db0ossuh2himVCIkSowMOt8yCFRTxvSIiYQhyjOYwHZhL-xPYU6xMvc86qKAczBFE7dOuyJd6-h9UGS8Q57zHormlIi3p83sV_xbpziroKDmT/s1600/cave+man.jpg" /></a></div>
<div class="MsoNormal">
What would happen if you tried to build house without a
blueprint, using inferior or broken tools, and without the help of
professionals? Chances are you would end
up sleeping in a cave! <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
One of the
oldest online marketing mantras is “strategy first, execution second.” Without
establishing the goals of your web marketing campaign, outlining a course of
action, and using the right platforms to get your message across; your online
marketing campaign will simply be an expense and not an investment.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
There are
some key questions you should be asking yourself about your business and with
whom you are desirous of building online relationships, before you even begin
to enter the world of the “Wild, Wild, Web”.
Only a professional with experience and the time available to monitor
your chosen platforms should be entrusted with the task of handling an online
marketing campaign. You have a business
to run and unless that business is Social Media or Digital Marketing, then you
do not have the time nor the expertise to embark on the journey down the road
to online marketing success.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Think of
how much money you spend each month on flyers, print ads and other advertising
platforms. For a fraction of that cost,
and with the right strategy in place, you can reach the people who are most likely to use your product or
service directly, and establish a relationship with existing clients that will
only serve to increase your business by word of mouth recommendations through
Social Media Marketing.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Roam
Business has been helping businesses grow and succeed in the online marketing
world for the past 12 years. From building an effective website to promoting
your business via the right channels, Roam Business has the experience to help
you grow.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For a free,
confidential consultation and evaluation, contact us today at <span class="MsoHyperlink"><span style="color: #cccccc;">roambusiness@gmail.com</span></span>
or visit our website at <span style="color: #cccccc;"><span class="MsoHyperlink"><a href="http://www.roambusiness.com/contact-us.php" style="background-color: #cccccc;" target="_blank">www.roambusiness.com</a></span> </span>and use the contact page to easily send us a detailed message.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: .5pt;"> RKN </span>Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-51561509276784824202015-08-19T08:30:00.002-07:002015-08-19T08:30:42.268-07:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW49HNNsshIVtcfmqZxmxF5tGpnWHfsr-ENVceOiyjoGby0GVthNBMy963mCfMx_DP9T83xwhL24mx3jftT6FLTpsDS_R353OnmZmPcZsPSq0TmCdjnbrvYR1DXeGJyR3tQe-kneAy2RZp/s1600/rank+1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW49HNNsshIVtcfmqZxmxF5tGpnWHfsr-ENVceOiyjoGby0GVthNBMy963mCfMx_DP9T83xwhL24mx3jftT6FLTpsDS_R353OnmZmPcZsPSq0TmCdjnbrvYR1DXeGJyR3tQe-kneAy2RZp/s1600/rank+1.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPUXoZZVQS7jiNVR1tLP4bE7-B5ldPuMIlxbtlZNR8F4kJ7t-z2jteFGtFu5nN2mCtCPAJBwy0BmX4xUlYq_xgzs0N5jAMr_thL6XpU6D00qHpolKA6hBCJgX230_ipPpeiZkMVCDCJtoY/s1600/rank+1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPUXoZZVQS7jiNVR1tLP4bE7-B5ldPuMIlxbtlZNR8F4kJ7t-z2jteFGtFu5nN2mCtCPAJBwy0BmX4xUlYq_xgzs0N5jAMr_thL6XpU6D00qHpolKA6hBCJgX230_ipPpeiZkMVCDCJtoY/s1600/rank+1.jpg" /></a></div>
<div class="western" style="margin-bottom: 0in;">
The false impression
that page ranking is is any of importance whatsoever, is a commonly
held believe by many businesses.
</div>
<div class="western" style="margin-bottom: 0in;">
<br />
</div>
<div class="western" style="margin-bottom: 0in;">
The importance of
content is far more important than the days when the SEO was still
being peddled as the last word in Web Optimization. In fact, the
scam is still out there, with firms pitching SEO as the last word in
exposure.</div>
<div class="western" style="margin-bottom: 0in;">
<br />
</div>
<div class="western" style="margin-bottom: 0in;">
What a business must
concentrate on today is in interconnection with clients and potential
clients. People are far more sophisticated about Social Media than
ever before. They don't want to visit your site unless you have
something interesting to say!</div>
<div class="western" style="margin-bottom: 0in;">
<br />
</div>
<div class="western" style="margin-bottom: 0in;">
You must engage you or
audience or they won't give a shit about your site!</div>
<div class="western" style="margin-bottom: 0in;">
<br />
</div>
<div class="western" style="margin-bottom: 0in;">
<br />
</div>
<br />
<div class="western" style="margin-bottom: 0in;">
Caveat Emptor, Don't
get sucked by firms pitching SEO!</div>
Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-4895571007275758582015-08-01T06:32:00.000-07:002015-08-01T06:32:03.935-07:00Change for the Sake of Change?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnIzXc7Mjlu22RnHaKCNbDc82FohyphenhyphenefyXnzyZ4raz8qWstS3DF38HZn1gZwP54s2M0eLSkbAoX_W85rJ8-yR5X8oVom8hot16aZkGvkvRxH3s_gYM3tAnVDGcHf6HFTLo3rJZzeMYxQSOE/s1600/changing+room.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnIzXc7Mjlu22RnHaKCNbDc82FohyphenhyphenefyXnzyZ4raz8qWstS3DF38HZn1gZwP54s2M0eLSkbAoX_W85rJ8-yR5X8oVom8hot16aZkGvkvRxH3s_gYM3tAnVDGcHf6HFTLo3rJZzeMYxQSOE/s320/changing+room.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Change for the sake of change, or change when it is
necessary? Even the biggest brands
often make the mistake of changing their image or product because they feel an
apprehended need to adapt to fickle customers’ wants. There is an old saw that goes “If it ain’t
broke, don’t fix it!” but this seems lost on some companies who get overheated
by the rush of Social Media Marketing. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">A good example is Geico, a US based insurance company. They have been using the insightful and
comedic ads from the Martin Agency for quite some time, with a great deal of success. The Geico Camel, the Gecko, and a host of
other animal inspired ads were their hallmark and their inspiration was the
Martin Agency based in New York. Just
for the sake of change, they decided to launch a campaign with a different firm
the IQ Agency of Atlanta, Georgia. The resulting ads which you can see here (<a href="http://tinyurl.com/ok5kf2b" target="_blank"><span style="color: #eeeeee;">http://tinyurl.com/ok5kf2b</span></a>) are funny, but not quite the ticket for selling insurance to the common person. The animals (Camel, Gecko, etc.) were right on the mark for their
product, but “change for the sake of change” will yield them little or no
advantage in their market.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">McDonalds is an excellent example of change for the sake of
???. They constantly come up with
alterations to the menu based on exhaustive and costly consumer studies and
focus groups, which often miss the mark entirely. Their latest
concoction the ”CBO burger” is a
mystery. Most people want to go with a
brand they know, the product they like, and the service that they are willing
to pay for, but the mad dash for Social Media novelty drives even the biggest
brands to spend money and risk the loss of clients for the sake of change and
often times motivated by sheer
stupidity.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">All of this nonsense is not so much the fault of advertisers
as it is the fault of the agencies. In a
world of overwhelming analytics and data crunching, they often lose touch with
reality. The desire to be innovative
becomes the creation of the just plain weird or fickle. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Every business, large or small, has an innate knowledge of
what their customers want or like about their brand. The trick is in exploiting that in an
innovative way, not in rebranding or drastically realigning the pitch. What must be kept in mind is that the Ad
Agencies, particularly in the field of Social Media, are highly competitive and
often miss the mark themselves. In their
zeal to sell a new idea to a client, they often forget the truism “Steady as
she goes”! <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Roam Business has always worked closely with our
clients to determine who and where the potential markets are and how to reach
them without a major overhaul of the product or service. Talking “with”, and not “at”, our clients,
is the key to any successful Social Media Marketing campaign. Contact us for a free consultation <span style="background-color: #cccccc;"><a href="http://www.roambusiness.com/">www.roambusiness.com</a> </span>. </span>Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-53447242151450186402015-07-16T05:10:00.000-07:002015-07-16T05:10:26.339-07:00 Are You Selling Product or Image?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqvOYj8Gvm17vv-_XxetgjCiBpRyfgXj-fvsQy2tczeaTkJ1-4j4AIsEN4AiA5e_4xXDYwLe-FyL5JrUw9_LQPxtB3FKUqz4ey-EpyXb6HcXuzO4a1JivDRxPLXcXF5X9PJjPMCX0l2a8P/s1600/image+blog.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqvOYj8Gvm17vv-_XxetgjCiBpRyfgXj-fvsQy2tczeaTkJ1-4j4AIsEN4AiA5e_4xXDYwLe-FyL5JrUw9_LQPxtB3FKUqz4ey-EpyXb6HcXuzO4a1JivDRxPLXcXF5X9PJjPMCX0l2a8P/s320/image+blog.jpg" width="212" /></a></div>
<div class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"> Any given customer
will purchase any given product or service because it provides
satisfaction. Sounds simple right? But the secret to providing that
satisfaction is in providing that”want” or that satisfaction with
the product's utility.
</span></div>
<div class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><br />
</span></div>
<div class="western" style="margin-bottom: 0in;">
<span style="font-size: large;">There are many forms of
utility,in the language of marketing, but the magic of the successful
Social Media Marketer is to provide something called “image”
utility. It is the emotional or psychological value that a person
relates to a brand or product because of its reputation or social
standing.
</span></div>
<div class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><br />
</span></div>
<div class="western" style="margin-bottom: 0in;">
<span style="font-size: large;">The beauty of Social
Media Marketing is in the way a brand's reputation can be enhanced by
friends sharing their perceptions of a product or service with other
friends.
</span></div>
<div class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><br />
</span></div>
<div class="western" style="margin-bottom: 0in;">
<span style="font-size: large;">Let me give you an
example that has to do with a service, rather than a product. A guy,
let's call him Joe, has 50 Facebook friends. Joe needs to have his
hair cut every two weeks just because that's what Joe likes to do
with his hair. A new barber or “hair stylist” has just opened up
and Joe has been targeted by a skillful Social Media Marketer who has
done his research as someone who should see an ad or two on his
Facebook page about the new barber. Remember you aren't selling Joe
a haircut, you're selling him an image that will fit the image he
wants satisfied. So Joe tries the place out, loves the cut and posts
a picture of himself on Facebook with the new look. Most of Joe's 50
friends see the pic and the next thing you know, the barber has two
dozen new clients and they're telling their friends about the place.
</span></div>
<div class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><br />
</span></div>
<div class="western" style="margin-bottom: 0in;">
<span style="font-size: large;">Now there's a lot more
that goes into it from the Social Media Marketers job than it appears
in my brief description here. But if the new barber had spent twice
as much money on fliers about his new shop as he did on a few well
targeted Social Media ads, he would still be looking at an empty
chair half the day. Now, he has 50 new clients who are telling their
friends about the shop and the Marketer is using his well targeted,
image selling ads to draw in even more.</span></div>
<div class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><br />
</span></div>
<br />
<div class="western" style="margin-bottom: 0in;">
<span style="font-size: large;">To find out more about
image utility, as well as information utility, time utility and form
utility you can always contact us at <a href="http://www.roambusiness.com/" target="_blank"><span style="color: #f3f3f3;">www.roambusiness.com</span></a><span style="color: #f3f3f3;"> </span>and we will gladly give you a free consultation along with a game
plan that includes the most important utility of all “possession
utility” where the rubber meets the road and the sale takes place.
Knowing how to properly utilize social media platforms to reach your
target market is our specialty. Roam Business is a professional
Social Media Marketing firm, we don't paper billboards!</span></div>
Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-32073553682433754012015-06-27T06:35:00.001-07:002015-06-27T06:35:24.537-07:00Play Ball! (Avoiding the Strikeout)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8heWz1YXXY3UQwEiesz1IR-W_zVx7ZhHdgare23JHU3I52GtCImvSkwxs0Jc4AvwWS8IQk9z5pA_zjfmiTfUe_wSp5ai9fJR4_5saPoV2BS4-pzeMnxCfP-n61Zn42-b2NLqr_UP7pid5/s1600/a+ump.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8heWz1YXXY3UQwEiesz1IR-W_zVx7ZhHdgare23JHU3I52GtCImvSkwxs0Jc4AvwWS8IQk9z5pA_zjfmiTfUe_wSp5ai9fJR4_5saPoV2BS4-pzeMnxCfP-n61Zn42-b2NLqr_UP7pid5/s320/a+ump.jpg" width="320" /></a></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><b>For
those of you familiar with the game of baseball, you will know that
the object of the game for the team in the field is to get three
“outs” on the batting team as quickly as possible and therefore
end their chance of scoring against you in any given inning. The
responsibility for doing this falls largely on the shoulders of the
Pitcher who will throw as well as he can to get the ball across the
plate and have the batter swing at the pitch and miss or simply hit
it ineffectively to a fielder who will throw his out with ease.
Along with the “slider”, “curve ball” and “change up”,
one of the Pitcher's favorite tools is the “fastball” which is a
high-speed pitch that causes the batter great difficulty to hit.</b></span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><b><br />
</b></span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><b> Then there is another form of playing ball which is
really for fun and allows all the players to loosen up and
participate in tossing the ball to one another, not part of the game
– just a way to warm up and throw the ball around prior to the
game. You may have done this with your friends and called it
“playing catch”.</b></span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><b><br />
</b></span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><b> So
what does all this have to do with Social Media Marketing? Well you
may have noticed that too often a product or service is offered up on
Social Media with the heat of a fast ball, trying to get you to swing
as quickly as possibly and offering you no chance to pick up the ball
and toss it to a friend. I call this the “fast ball” where you
barely have chance to hit the damn thing, let alone get a good look
at it. Even the biggest companies with the costly ad firms are guilty
of this. Then there is the fun game of “catch”, where you are
tossed the ball and given a chance to toss it a friend who will toss
it to another friend , and so forth. <i><u>
THAT</u></i>,
my dear Social Media Marketeers, is how the game should be played!
If you pitch your product and service with a high-speed delivery,
ironically you will be the one to strike out, not the intended
batter! Toss the ball around and let your friends handle the ball
and you will be the winner.</b></span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<br />
</div>
<br />
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<b><span style="font-size: large;"> Contact us via our website at <span style="background-color: #eeeeee;"><a href="http://www.roambusiness.com/" target="_blank">www. Roambuisness.com</a>.</span> We
love to toss ideas back and forth with our clients – no hardball
pitches, just fun with the game! For some tips and laughs about
Social Media Marketing, “keep your eye on the ball” and visit our
Facebook page at <a href="https://www.facebook.com/RoamBusiness" style="background-color: #eeeeee;" target="_blank">Roam Business</a> on Facebook.</span></b></div>
Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-45502585632132490332015-05-26T05:58:00.000-07:002015-05-26T05:58:39.406-07:00Waking the Spider!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOcWIdN2h3ESF3sWRQI2ozzAvajU0AeAFW8PkBR41TrpCEFIwvUdAKhBmKHj5SpN-zrLv-xIDPjTy1e1-RYNrYMGS2UiLXA6oZ2leF14cSxdhuzvmehROGARdTIZC1sndhW2kuyjLtvmPS/s1600/A+WEB.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOcWIdN2h3ESF3sWRQI2ozzAvajU0AeAFW8PkBR41TrpCEFIwvUdAKhBmKHj5SpN-zrLv-xIDPjTy1e1-RYNrYMGS2UiLXA6oZ2leF14cSxdhuzvmehROGARdTIZC1sndhW2kuyjLtvmPS/s320/A+WEB.jpg" width="320" /></a></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><b>Trends
and technology constantly change in Social Media and that is its
heartbeat. In a recent <a href="http://tinyurl.com/mtvdnmz" style="background-color: white;" target="_blank">interview blogged by Mobile and PrintingCompany</a>, </b><b> I made that statement and I stand behind it.</b></span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><br />
</span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><b> So the
follow-up question is clearly, “How does a business adapt to
constantly changing trends and technology?” The answer is in the
nature of the beast. The world wide web, is precisely that. It is
crawled and created by the users who inhabit it. The spider a
business wishes to attract will be found in the parlor of that web
where the spider most frequently visits. Sounds simple doesn't it?
Just find out where your client is and visit him there! But like
most simple solutions, the time and effort involved in the task is
grossly understated. </b>
</span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><br />
</span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><b> Let's go
back to the spider crawling the web. The average “spider” has an
attention span of under 8 seconds. A simple, concise, vivid message
is more likely to attract his/her attention than even the biggest
billboard. Because the web is carefully interconnected, a small
vibration, in any part of it, is likely to wake the spider and draw
its attention. </b>
</span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><br />
</span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><b> Keeping
in mind that once the spider is engaged, you have very little time to
hold its attention, - the second part of the task is embarrassingly
obvious. Don't tell the spider what you have to offer, ask the
spider what it wants. This involves dialogue and most businesses,
however well-intentioned, don't communicate their message effectively
in a language that a spider understands. </b>
</span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: large;"><br />
</span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
</div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<b><span style="font-size: large;"> If this
whole analogy baffles you, then you are not in the businesses of
advertising your product via social media. Thank God for that, and
contact us. For over a decade, <a href="http://www.roambusiness.com/social-media-campaigns.php" target="_blank"><span style="color: white;">Roam Business</span></a> has been finding
corners of the web where even the craftiest spiders have hidden!</span></b></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<b><span style="font-size: large;"><br /></span></b></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<b><i>RKN</i></b></div>
Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-24633285451224532152015-04-16T08:57:00.000-07:002015-04-16T08:57:10.849-07:00One Size Does Not Fit All<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9Ld0T_QvhnAmYjZ6Rzq3n8DlWtyznp38m8n_cKsht3ckryrxtKblzDorVlTTe8LlSFWcj2d_UJCAwSe4LlHHr98wevvh8_9pGV2eyDrWjJ4nKBiV-nx_0ESJqZyQzdNEuVLJWOhDEeavJ/s1600/success+key.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9Ld0T_QvhnAmYjZ6Rzq3n8DlWtyznp38m8n_cKsht3ckryrxtKblzDorVlTTe8LlSFWcj2d_UJCAwSe4LlHHr98wevvh8_9pGV2eyDrWjJ4nKBiV-nx_0ESJqZyQzdNEuVLJWOhDEeavJ/s1600/success+key.jpg" /></a></div>
<div class="MsoNormal">
Notwithstanding the numerous magical solutions offered by some
Social Media Ad Agencies, there is no one “key” to a successful Social Media Ad
Campaign. Sure, there are plenty of
useful applications and sites to use in promoting your product or service, but
the simple truth is that each business, even in the same sector, is an
individual entity with its own peculiarities.<o:p></o:p></div>
<div class="MsoNormal">
Understanding
a company’s inner workings is essential to devising a plan to reach and
interact with new and existing clients in an efficient and economical way. Many businesses have thrown wads of cash at “surefire”
techniques, only to discover that the platform or application they had invested
in was not supportable by their infrastructure or inefficient in reaching their
real target market.<o:p></o:p></div>
<div class="MsoNormal">
In
order to devise a strategy for advertising via Social Media successfully, one
must therefore have a very good knowledge of how a specific company
functions. The only real way to achieve
this knowledge is to actually have a Social Media Account Manager visit the
business and, if necessary, actually spend a few days getting to know the
employees and the product a company produces. <o:p></o:p></div>
<div class="MsoNormal">
It
could be argued that having a Social Media Marketing Department within the
company is the obvious solution, but for most small and medium sized businesses
the expense of creating such a position is prohibitive. The task of successfully exploiting the
opportunity to fully and economically use Social Media as an advertising tool
must therefore be entrusted to an outside agency. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: center;">
<br />
When
choosing an agency for your business, there are a few basic signs to be wary
of. </div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpFirst" style="text-align: left; text-indent: -0.25in;">
<span style="font-stretch: normal;"> -</span><span style="font-size: 7pt; font-stretch: normal;"> </span><!--[endif]--> Is the
agency offering a variety of platforms and applications to deal with your
company’s specific goals or is there simply a “one size fits all” approach? <o:p></o:p><br />
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: left; text-indent: -0.25in;">
<span style="font-stretch: normal;"> -</span><span style="font-size: 7pt; font-stretch: normal;"> </span><!--[endif]-->Is the agency insistent on a long term (longer
than six month) contract?<o:p></o:p><br />
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: left; text-indent: -0.25in;">
<span style="font-stretch: normal;"> -</span><span style="font-size: 7pt; font-stretch: normal;"> </span><!--[endif]-->Will you actually be meeting with a human being,
or are you expected to transact business online with a faceless individual?<o:p></o:p><br />
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: left; text-indent: -0.25in;">
<span style="font-stretch: normal;"> -</span><span style="font-size: 7pt; font-stretch: normal;"> </span><!--[endif]-->Is the agency’s representative willing to offer you a free personal consultation, outlining a
realistic plan for what can and cannot be accomplished in the short, medium and
long terms?<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle">
There are many capable and trustworthy
agencies available, sadly however, there are also sharks in the water. Exercising due diligence when choosing a
Social Media Ad Agency, is as equally important as when dealing with any other
vendor.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<br />
<div class="MsoListParagraphCxSpLast">
For a free consultation, contact us via our
website at <a href="http://www.roambusiness.com/contact-us" target="_blank"><span style="color: #cccccc;">www.roambusiness.com</span></a><o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com1tag:blogger.com,1999:blog-1510442081576876620.post-17751150637958427742014-10-27T07:34:00.001-07:002014-10-27T07:34:13.232-07:00When the Box is Empty<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJs5V5aw58ZVte4JH1T344Aio_SmsDezhDD4RRSfzpt0LrC2g7eMj2M93H-6edc7INlopL4biNOa55q1QMnyqa86tem_92D1cxIM0119Ew3-HDrqvxNMELASNTirIzKj-072nb52tMQ5KS/s1600/empty-box.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJs5V5aw58ZVte4JH1T344Aio_SmsDezhDD4RRSfzpt0LrC2g7eMj2M93H-6edc7INlopL4biNOa55q1QMnyqa86tem_92D1cxIM0119Ew3-HDrqvxNMELASNTirIzKj-072nb52tMQ5KS/s1600/empty-box.jpg" height="213" width="320" /></a></div>
<br />
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: 16pt;"><span style="font-size: small;"><br /></span></span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: 16pt;"><span style="font-size: small;"><br /></span></span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: 16pt;"><span style="font-size: small;"> So,
for the past year all you have been reading about from the Social
Media Gurus is that it's all about “content”. Content this,
content that, and content is everything . . . </span></span>
</div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: small;"> </span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: small;"> But when is content engaging and when is it just fresh
air? Suppose you own a pizzeria. You want to generate buzz about
your pizzeria and you have entrusted your best seventeen year old
counter person with the task of handling your digital marketing
campaign because, hell, why you should you pay a professional to do
this stuff. Kids know everything about Social Media, right?</span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: small;"> Here is the high quality content your acne-scarred
Social Media Manager has produced for a dynamite post on Facebook,
Tumbler, and whatever other channel he likes:</span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
“<span style="font-size: small;">#Pizza is cool. Everyone knows #pizza is good for
you. #Pizza has vegetables. We make the coolest #pizza. Every time
you order #pizza, you can get whatever you want on it. We make
square #pizzas and round #pizzas. Our #pizza is awesome!” </span>
</div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: small;"> This post is, of course, accompanied by a really
“awesome” picture of a pizza in psychedelic colors. </span>
</div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: small;"> Congratulations! You have managed to use the word
“pizza” eight times in seven sentences and all those hashtags are
going to make this post visible to millions. Folks will be flocking
to your pizzeria based on the stimulating content. </span>
</div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: small;"> So when the resulting flood of orders for your pizzas
doesn't materialize, you tell everyone that Social Media Marketing
doesn't work. Thank goodness you didn't pay someone to promote your
pizzeria via Social Media. Hell, the kid put up that post a week ago
and your sales haven't gone up at all. You are going back to spending
a few hundred bucks a month on door-to-door brochures because surely
that has been working wonders for your business, not to mention
providing the neighborhood with fodder for their recycling boxes.</span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: small;"> Just one last question before you give up on Social
Media Marketing. How do you think your customers would react to
having your pizza arrive in a box, only to discover that the box was
empty? Now start thinking “outside the box” and you might have
some glimpse of what your Social Media content should be like.
Think outrageous, off-the-wall, bizarre, shocking, tear-jerking,
sexy, or just plain different. That is how your content will
generate buzz and that is how people will visit your pizzeria to
sample your pies. Then consider this: Social Media content is an
ongoing conversation. One post a week that elicits no feedback is
liking saying “hello” to someone, then walking away before they
have had a chance to reply. Let your counter person serve the pizza.
Let professionals handle your digital ad campaign.</span></div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="color: #d9ead3; font-size: small;"><a href="http://www.roambusiness.com/" style="background-color: #999999;" target="_blank">www.roambusiness.com </a></span>
</div>
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<br />
</div>
<br />
<div align="LEFT" class="western" style="margin-bottom: 0in;">
<span style="font-size: small;">RKN </span>
</div>
Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-19916870778980327672014-03-03T03:21:00.000-08:002014-03-03T03:21:05.858-08:00Trying to be Everywhere for Everyone at Once!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgljKUDN9eiL3JGHhS0kC5Tg-NysqopuOA0GeZESV-m2-6eBKRcfPheJYbFBla4SzxNGFlcqYEVkoJGDEZGvBUT_MVscUlkaYBWsccUItWbuhjNAdw3C_WmEf_M7lhXHllkmdn7H2KfefS5/s1600/social+media+6.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgljKUDN9eiL3JGHhS0kC5Tg-NysqopuOA0GeZESV-m2-6eBKRcfPheJYbFBla4SzxNGFlcqYEVkoJGDEZGvBUT_MVscUlkaYBWsccUItWbuhjNAdw3C_WmEf_M7lhXHllkmdn7H2KfefS5/s1600/social+media+6.jpg" height="310" width="320" /></a></div>
Often, a business will indulge in “overkill” trying to be on
every Social Media platform available. There are literally thousands
of applications and sites where a business can display their wares,
some of them are short lived, others (Facebook for example) are
staples.<br />
<br />
<br />
This advice may seem a little odd coming from Roam Business, since
we are on 9 different Social Media Platforms (and still growing!).
But it is the nature of our business, Social Media Marketing, to be
as available on as many platforms as possible.<br />
<br />
<br />
The rule of thumb is - “know your audience”. Do a little
research and find out what Social platforms they use. The second
caveat is - “talk to them, not at them”. You want them to get to
know you, you aren't just pitching merchandise. Don't be afraid to
try a few different Social networks, but if they don't work, drop
them.
<br />
<br />
<br />
Social Media Marketing is a marathon, not a 100 yard dash, It may
take time to find and build your audience on the right platform, but
the time invested will be worth its weight in loyal followers and
excellent references.
<br />
<br />
<br />
Above all, once you have determined your best Social Media
outlets, keep your content informative and current. Nothing will
lose your followers faster than the same old tired content. Stay on
top of current trends in your market and how world affairs affect
your product or service. People will enjoy your articles and return
for more.<br />
<br />
<br />
There are many Professional Social Media Marketing firms who will
advise you without trying to sell you a “bill of goods” or a long
term contract. Roam Business prides ourselves on giving quality,
confidential consultations, without any strings attached. Contact us
today and we will be pleased to share our expertise with you- because
what goes around, usually comes around- and that generally extends to
good will.<a href="http://www.roambusiness.com/internet-marketing.php" style="background-color: #eeeeee;" target="_blank">www.roambusinsess.com</a>Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-24330765248055692022014-02-17T22:55:00.000-08:002014-02-17T23:19:21.216-08:00 The Banana Peels on the Soapbox<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJbxPUzyShpzfEOH24fqCrTeNyi-Zj3zHRsrZxQMHzrluTWD17UGddA3vljEnkEsX6hKiojgw7MBRaPyPmA7SamGy_-y8wnpSsOzsxSXYeIwoLF7J0-SbhZ0Pp1H7mWihz7-5jMtYRoju-/s1600/banana+peel.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a></div>
Social Media advertising provides a unique opportunity for
businesses to really “reach out and connect” with their clients.
Think about this : A little more than a dozen years ago, a business
would require a toll-free number with an army of “customer
service-reps” to deal with an offer or promotion - heavily
amplified through traditional print, radio, or television. Remember
the old TV pitch - “Call now, our operators are standing by!”
Laughably, some businesses still use this tired old come-on, but it
is generally associated with a product intended for the geriatric
demographic.<br />
<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4u4OtM6n-o9TlrdJoRJ7jLdZG9nJWVZXKTeuugrDUA7h6DtBAHI6Ynf1FVTD_33iDxUJItfHHAUg_RpjPMcpe44gVQwYMVnn5xXc_AE-6kppqY5c0HTJ-oG1Tn2_1juJMDs8pDu5jD6cN/s1600/soapbox.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4u4OtM6n-o9TlrdJoRJ7jLdZG9nJWVZXKTeuugrDUA7h6DtBAHI6Ynf1FVTD_33iDxUJItfHHAUg_RpjPMcpe44gVQwYMVnn5xXc_AE-6kppqY5c0HTJ-oG1Tn2_1juJMDs8pDu5jD6cN/s1600/soapbox.jpg" height="200" width="200" /></a><br />
<br />
<br />
The wheel has been reinvented however, and the “contact us
immediately” pitch means just that. Social platforms will generate
responses before the questions are even formulated! The “Soapbox”
no longer requires a megaphone and it is covered with banana peels.
The best intended offer can be twisted or perverted into a YouTube
gag faster than you can say, “Try our new product.”!
<br />
<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJbxPUzyShpzfEOH24fqCrTeNyi-Zj3zHRsrZxQMHzrluTWD17UGddA3vljEnkEsX6hKiojgw7MBRaPyPmA7SamGy_-y8wnpSsOzsxSXYeIwoLF7J0-SbhZ0Pp1H7mWihz7-5jMtYRoju-/s1600/banana+peel.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJbxPUzyShpzfEOH24fqCrTeNyi-Zj3zHRsrZxQMHzrluTWD17UGddA3vljEnkEsX6hKiojgw7MBRaPyPmA7SamGy_-y8wnpSsOzsxSXYeIwoLF7J0-SbhZ0Pp1H7mWihz7-5jMtYRoju-/s1600/banana+peel.jpg" height="200" width="200" /></a><br />
<br />
<br />
So how does a businesses negotiate this new platform; this new
“soapbox”? To begin with, climb off it! Nobody will listen to
you shouting about how much better you are than "Product B". The only
way to catch anyone's attention with that route is to build a comedy
routine out of it and it's going to cost you a bundle producing the
ad.
<br />
<br />
<br />
<br />
<br />
<br />
<br />
The “soap box” of the Social Media platform is your very own
home. Invite your potential clients into the kitchen for a coffee,
or sit them comfortably in your den and talk to them as you would
speak with a new neighbour invited into your house and you will have
a chance at telling them a bit about your product or service. But be
very prepared to listen to their story first. In the age of Social
Media, the subject is no longer your product, it is your client.
Once you have heard all the "me” your clients can give
you, you may just be prepared to tell them about what you have to
offer them. This isn't market research. It is the reality of Social
Media Advertising. No one gives a tinker's damn about your product.
They only want to tell you about themselves.
<br />
<br />
<br />
Get on the soapbox and buy a good insurance policy. It is
littered with the cast off banana peels of those who have lost at
the approach of “telling the world about their truth”. It's now
about listening and the question should always begin with “Tell us
about yourselves and what do you think our product can do for you?”<br />
<br />
<br />
Our firm has become quite adept at using the various Social Media
Marketing platforms available in the online world, and we have helped
more than a few businesses step delicately off the soapbox and into
people's lives with a good degree of success. Contact us for a
confidential consultation and be careful not to slip and break your
neck on the banana peels on your way to getting in touch with us.
<br />
<a href="http://www.roambusiness.com/social-media-campaigns.php" style="background-color: #cccccc;" target="_blank">www,RoamBusiness.com</a>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAGlU8HVgGzN5-VnL_LCmZjW806PWSl44_y5mATY16Y1tfZGS4NJgF0VzIfXXeKOeDy6DQjaZ6GQ510N5jbFj18BKixqlGoX2NQW_IHG86WFuv-AL_sJCf9jCx17QZ1pzgI4vp8StVbblf/s1600/tigers2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAGlU8HVgGzN5-VnL_LCmZjW806PWSl44_y5mATY16Y1tfZGS4NJgF0VzIfXXeKOeDy6DQjaZ6GQ510N5jbFj18BKixqlGoX2NQW_IHG86WFuv-AL_sJCf9jCx17QZ1pzgI4vp8StVbblf/s1600/tigers2.jpg" height="206" width="320" /></a></div>
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In the flood of images and news feeds that make up streaming
social media offerings, advertisers and story tellers (much the same
thing) have to really be imaginative to snag the attention of
consumers. So what's the recipe for online ad success?<br />
<br />
<br />
The newest buzzword “content”, is really just a self-serving
argument for copywriters. The “infinite monkey theorem”, whereby
a universe of monkeys with typewriters, given enough time, would
eventually produce the complete works of Shakespeare has virtually
been proven true with 100,000 tweets and six new Wikipedia articles
being produced each internet minute of every day.<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhckGZquSZ9ZtfeXV9LUpQD0RbTvmVkku6I82LFo2fFegAmFNg0Fo1_fDeq03B0rQnwZ-2kQylhd40Wnlq6FhvqmQFB7NEvs42kXyzxaoRvEduRE5wuohULoFZlGnQijfMAEZPYQspeKj4e/s1600/monkey+on+a+computer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhckGZquSZ9ZtfeXV9LUpQD0RbTvmVkku6I82LFo2fFegAmFNg0Fo1_fDeq03B0rQnwZ-2kQylhd40Wnlq6FhvqmQFB7NEvs42kXyzxaoRvEduRE5wuohULoFZlGnQijfMAEZPYQspeKj4e/s1600/monkey+on+a+computer.jpg" height="216" width="320" /></a></div>
<br />
<br />
So how do you get people's attention in the Vine world of 6
seconds or less? It's simple really, then again, it's not easy.
People want a good story, one that touches them on an emotional
level. They want images (pretty pictures) and they will give you
about 2 seconds of time to catch their attention. If you are reading
this, chances are good it's because of the two sleepy tigers pictured
with this blog spot.<br />
<br />
<br />
The big agencies are very good at using this recipe for online
advertising. Take a look at the number one trending Superbowl ad this
year, “Puppy Love”. Opening frame: a sign reading “Puppy
Adoption”. Pretty pictures (puppies and horses) + a touching
reunion (emotional story, told in 30 seconds) = hundreds of thousands of shares,
re-tweets and over 36 million YouTube views. Some would argue that
the ad has nothing to do with beer, but wait - what kind of horses
are these? . . .Clydesdales. Unmistakably the Budweiser brand. And
just in case you missed the closing frame while reaching for the
tissues, it's the Budweiser logo with the hashtag “BestBuds”.<br />
<br />
<br />
Smaller businesses cannot afford the million dollar production
costs for an ad like Budweiser's Superbowl spot. The recipe,
however, is free. The preparation would be better served up by an
agency specializing in online advertising, but any business can give
it a try. Tell your story, do it with a laugh, a cry, or something
that makes people ask a question. Use vivid imagery and grab their
attention in 2 seconds or less making sure they identify with your
brand in under 10 seconds.<br />
<br />
<br />
After your office intern has had a chance to prove their
“expertise” at using Social Media and you've burned the toast a
few times, contact us at <span style="background-color: #eeeeee;"> <a href="http://www.roambusiness.com/social-media-campaigns.php" target="_blank">www.roambusiness.com</a> </span> Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-64465817235294862792014-01-13T21:37:00.001-08:002014-01-13T23:39:54.225-08:00Yes, They Really Like You!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUD_hgvfZi9prKEVXh0IjWQR0TuICAYfI1Xq4ZdfQoBZBNmqMMd5fldqAya1fQ8SNoe-6C8QI13EEi0r9UlczKv4liDpVGc4M_EQqIiNSOMn5agJaEUf7UeFgj9ewkx1jUrit8yIfRcx_f/s1600/academy+award+sally+field.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUD_hgvfZi9prKEVXh0IjWQR0TuICAYfI1Xq4ZdfQoBZBNmqMMd5fldqAya1fQ8SNoe-6C8QI13EEi0r9UlczKv4liDpVGc4M_EQqIiNSOMn5agJaEUf7UeFgj9ewkx1jUrit8yIfRcx_f/s1600/academy+award+sally+field.jpg" height="258" width="320" /></a></div>
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<strong><span style="color: #444444;"><span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-weight: normal;"><br /></span></span></span></strong></div>
<div style="page-break-inside: avoid;">
<strong><span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-weight: normal;"><span style="color: #444444;"> </span>When
actress Sally Field accepted her Academy Award for best actress in
the 1984 film “Places in the Heart” she gushed out the phrase “. . .</span></span></strong><strong><span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-weight: normal;"> I can't deny the fact that you </span></span></strong><strong><span style="font-family: sans-serif;"><span style="font-weight: normal;">Iike me, right now, you like me!" </span></span></strong><strong><span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-weight: normal;"> Many people didn't catch the humorous reference to dialogue from her
role in </span></span></strong><strong><span style="font-family: Helvetica, Arial, sans-serif;"><i><span style="font-weight: normal;">Norma
Rae </span></i></span></strong><strong><span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-weight: normal;">and
were left with the impression that she was indeed incredulous over
the acknowledgement by her peers.</span></span></strong></div>
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<strong><span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-weight: normal;"><br /></span></span></strong></div>
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<strong><span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-weight: normal;"> A
feeling of inadequacy is actually very real to some business owners.
It is because of that fear that many small and medium sized business
owners don't put their product or service on social media in order to
avoid negative feedback. It's not that they don't have anything
competitive to offer, they're simply afraid of the haters and won't
put themselves in a position where they are exposed to being shot
down by small people who can't see beyond their own world.Their
business doesn't have the time or the inclination to deal with those
people.</span></span></strong></div>
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<strong><span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-weight: normal;"><br /></span></span></strong></div>
<div style="page-break-inside: avoid;">
<strong><span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-weight: normal;"> There
will always be hateful people, but the advantages of the insights
that can be gained from social contact with a business's clients far
outweigh the fear of not being “liked”. When a business is able
to respond to a client's query or complaint as well as conduct an
ongoing evaluation of its own operations based on instantaneous
customer feedback, they gain an advantage that wasn't even available
less than 20 years ago.</span></span></strong></div>
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<br /></div>
<div style="page-break-inside: avoid;">
<strong><span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-weight: normal;"> Building
relationships can often be complicated, but if a business takes the
first steps towards letting their clients know that they are being
listened to and that their opinions are respected, they are well on
their way to getting the kind of “word of mouth” endorsements
that only friends give friends. That is perhaps the biggest advantage
that social media exposure can bring to a business.</span></span></strong></div>
<div style="page-break-inside: avoid;">
<strong><span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-weight: normal;"><br /></span></span></strong></div>
<div style="page-break-inside: avoid;">
<strong><span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-weight: normal;"> By
knowing how to share on social media and offering some useful
information and a laugh from time to time, a business will soon
discover that their clients do “like them, really like them!”
That's a win-win situation.</span></span></strong></div>
<div style="page-break-inside: avoid;">
<strong><span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-weight: normal;"><br /></span></span></strong></div>
<div style="page-break-inside: avoid;">
<strong><span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-weight: normal;">Roam
Business can't promise you an Oscar, but we do have the knowledge and
experience to help your business become a Social Media Star.</span></span></strong></div>
<div style="page-break-inside: avoid;">
<strong><span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-weight: normal;"> Contact
us for a confidential consultation. <a href="http://www.roambusiness.com/social-media-campaigns" target="_blank"><span style="background-color: #f3f3f3; color: black;">www.roambusiness.com</span></a></span></span></strong></div>
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Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-12018449400966377572013-12-30T12:16:00.000-08:002013-12-30T12:16:21.376-08:00Happy New Year and Bon Voyage!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ4MPdxCmRIX6x6jv-X0XHqMJy0nQU1SxXZqzZvuKbz7y2P5UOGd5XzDihy0i7WCbY9d2noP7wFnsHzPcVNpUb6KhjUWvwOABEbkQmWdt3eqmEI9Vd1kRsQ9YJ8yYTm9PDJM09djfc-8-Q/s1600/ship+in+a+storm+1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ4MPdxCmRIX6x6jv-X0XHqMJy0nQU1SxXZqzZvuKbz7y2P5UOGd5XzDihy0i7WCbY9d2noP7wFnsHzPcVNpUb6KhjUWvwOABEbkQmWdt3eqmEI9Vd1kRsQ9YJ8yYTm9PDJM09djfc-8-Q/s1600/ship+in+a+storm+1.jpg" /></a></div>
A New Year, like many departing voyages, usually begins with high
hopes and great expectations. Once the ship sets sail, however, the difference between “smooth-sailing” and “weathering the
storm” is sometimes quickly evident.<br />
Nowhere is this more true than in the planning and implementation
of a marketing strategy, and even more-so in the media called
“social”. The “catch of the day” can quickly turn into shark
bait, in the rapidly flowing currents of information streaming
through Social Media.<br />
<br />
<br />
The most adept sailors in the waters of Social Media often find
themselves caught up in the winds of change which occur at the speed
of thought and breaking news - finding themselves quickly having to
learn a new swim-stroke or a better way to paddle the canoe.<br />
<br />
<br />
Even the most skilled and monied ad agencies and private
businesses are not guaranteed calm seas. There are many examples of a
well planned campaign being sunk by a blundering company spokesperson
diving into the depths without knowing where the rocks are.
<br />
<br />
<br />
In order to chart a safe and profitable voyage across the sea of
Social Media, a business needs an experienced crew - ready to handle
even the most ferocious storms which may suddenly whip up; familiar
with the best ports of call. Putting the Office Intern at the helm
is a recipe for disaster, but as was the case with the Titanic, the
highest priced ticket isn't always a guarantee of a safe crossing
either.<br />
<br />
<br />
When setting your course for marketing your product or service
via Social Media in 2014, be certain that you take the time to chart
out the waters before setting sail and be sure the price for your
ticket is in line with the quality of the ship's crew. It is far
easier to begin your voyage with a qualified crew than to find out
halfway across the ocean that nobody knows how to swim. It's okay to
think big, but make your objectives <u><b>realistic</b></u> and keep
your plan <u><b>simple</b></u> and <u><b>flexible</b></u>. In keeping
with the maritime theme of this blog spot : remember that Social
Media marketing is not a speedboat race, it's an ocean voyage! With
that in mind you will be able to let the currents carry you safely to
an enjoyable and profitable cruise to your destination with a minimum
of hard rowing, or worse - having to abandon ship!<br />
<br />
<br />
<br />
Contact us for a confidential consultation, no lifeboats
required! :<a href="http://www.roambusiness.com/social-media-campaigns" target="_blank"><span style="color: #eeeeee;"> www.roambusiness.com</span></a>
Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-16471194794986480732013-12-10T10:52:00.000-08:002013-12-10T10:52:41.621-08:00Your Customers Are Talking About You - Are You Part of the Conversation?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVt8SHwCokzD0CA_oqkYou-TP4Ypn_qRuzoEcupbjYUWC2dZk_LKNQ14dOirnNRclkMzVR0_qLsNDzF9zt_oo87qt7hjuay3J3yPueegKe5eQSJhmvJkVHHP4xI4DRVlTAplke6a5m5a5v/s1600/contact+us.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="219" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVt8SHwCokzD0CA_oqkYou-TP4Ypn_qRuzoEcupbjYUWC2dZk_LKNQ14dOirnNRclkMzVR0_qLsNDzF9zt_oo87qt7hjuay3J3yPueegKe5eQSJhmvJkVHHP4xI4DRVlTAplke6a5m5a5v/s320/contact+us.jpg" width="320" /></a></div>
There is no question that Social Media has redefined the scope of
customer service. Businesses using social media to its full extent
are not only seeing the benefits in revenue from their efforts, they
are also “being seen” to provide the kind of customer care people
change brands for.<br />
<br />
<br />
Take, for example, the recent campaign by WestJet Airlines they
call “WestJet Christmas”. By carefully planning and executing a
surprise “Oprah” style giveaway to two entire flights of
passengers, with the help of no less than Santa himself dressed in
WestJet Blue, they launched a YouTube video coupled with Twitter and
Facebook feeds. Within 24 hours the video had over one million views
and was being shared on every social platform. The gesture and
timing were perfect and the video was reaching audiences well beyond
Canada where WestJet is headquartered. The airline was “being
seen” as Santa, making people's wishes come true! Who knows more
about customer care than Santa?<br />
<br />
<br />
“Caring” is a huge part of the WestJet brand and their use of
social media to get the message across is inspired. While expensive
giveaways may be beyond the budgets of most small and medium sized
businesses, the use of social media to get across the idea that a
company cares about its clients is not necessarily an expensive
proposition. In the interactive realm of social media, caring about
clients is largely listening to and addressing what <i><u>they</u></i>
care about. How do your clients feel about your business and how do
you respond to their feedback? If you aren't using social media to
address these questions, you're missing out on a great opportunity.<br />
<br />
Contact us for a confidential consultation. We can help you let
your clients know you care! <span style="background-color: #999999; color: #999999;"><a href="http://www.roambusiness.com/internet-marketing" target="_blank">www.roambusiness.com</a> </span><br />
<br />
<i><br /></i>
<i>RN</i>Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-90688550761919207612013-10-30T10:33:00.000-07:002013-10-30T10:33:27.968-07:00Your Ads on Social Media : “Trick or Treat”?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6mZBt-d-c2AZwMT93aHwvmGfRt7PSi15ZdHyGDyzZYixnB7VI8ke3W-f_wQjdkuQCk49mK6d5Ks1w89vdXA5Reu5-yuQK3IMc6MHkwjlrwviYlPiw9GVBJvqiltCPfJiuLEq1RvUOGGCC/s1600/rss+pumpkin.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6mZBt-d-c2AZwMT93aHwvmGfRt7PSi15ZdHyGDyzZYixnB7VI8ke3W-f_wQjdkuQCk49mK6d5Ks1w89vdXA5Reu5-yuQK3IMc6MHkwjlrwviYlPiw9GVBJvqiltCPfJiuLEq1RvUOGGCC/s1600/rss+pumpkin.jpg" height="240" width="320" /></a></div>
Offering treats to ward off evil spirits is an ancient pagan
custom which we celebrate today as Halloween. Offering up your
product or service on Social Media can be seen as being somewhat
analogous.
<br />
<br />
<br />
When potential clients show up at your Social Media platform's
door, are you offering them a trick or a treat? If you think that you
can fool people by only spouting off about all the wonderful things
your company has to offer without expecting any feedback - the trick
may well be on you! Just like the graffiti “artists” who go
around tagging everything they can find, you may be the target of
some unwanted posts. Some large corporations have fallen victim to
this, so it's not just a question of advertisers being naive enough
to have a Pollyanna attitude. If people wanted to see a billboard,
they wouldn't go online – they would go outside. Put up a
billboard on a Social Media channel and you can expect the goblins to
come out and haunt you. Ask a question begging a positive answer and
the Frankenspammers will come out of the dungeon.
<br />
<br />
Targeted, well thought-out Advertising with a reward for loyal
followers, even if the reward is simply important or useful
information, is the “treat” for online consumers. Professionals
in the field of interactive advertising are better equipped to handle
your account than your cousin who calls himself a webmaster on
weekends. But perhaps you feel you can safely remove your own
appendix. We'll save that sort of gore for next year's Halloween
blog! Meanwhile, Happy Halloween from <a href="http://www.roambusiness.com/social-media-campaigns.php" target="_blank"><span style="color: white;">Roam Business</span></a>, give yourself a
treat - click on this link and visit us on <a href="https://www.facebook.com/RoamBusiness" target="_blank"><span style="color: white;">Facebook.</span></a>Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-54052612293788444092013-10-07T07:22:00.000-07:002013-10-07T07:33:24.016-07:00The Mobile Holiday Shopper – (This isn't about buying a smartphone!) <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXBjmzLI2eGwCPdxM3IcBKt7_uHwnHim2ZTT_ZLPoIyol3qVmFm2JypttFyUdssh0j6y_wu2oaMNeC1V5L8UjGEAM8JFM97peMD1wfK7cSjUv0kAnBwlfvNUXh5euzocDdF3yNMNi-n4H0/s1600/Mobile+data.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXBjmzLI2eGwCPdxM3IcBKt7_uHwnHim2ZTT_ZLPoIyol3qVmFm2JypttFyUdssh0j6y_wu2oaMNeC1V5L8UjGEAM8JFM97peMD1wfK7cSjUv0kAnBwlfvNUXh5euzocDdF3yNMNi-n4H0/s1600/Mobile+data.jpg" height="160" width="400" /></a></div>
For many businesses the Holiday Season represents the biggest
sales spike in the entire year. Some even separate the period from
the rest of their fiscal year for purposes of analyzing
financial data because it has such a huge effect that it skews
monthly averages when factored into annual sales. But this isn't
about accounting, it's about how consumers are using mobile devices
to shop.<br />
<br />
<br />
The reality of today's marketplace is that a growing number of
consumers use mobile applications to find stores, compare prices on
site, or simply purchase online without even seeing the product other
than in a virtual image in cyber-space.<br />
Gone are the days when a festive window display and a few ads in
the local paper would draw consumers into a store for some Santa
action. Today, Santa has a smartphone and he/she isn't just being guided by Rudolph's shiny nose!<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_wJ2pz9sIzH6W3xBHs5CHm2sKRo15k_C1NTyVkXyDtvmXopUbnTQYRGeS3ftg6Ttzm4qqoxxEz49vcEj60fh1IDigHjxktBYwjFKtmQTF5K6Nkw05LBLn4ZpDmec6t4G5pdJ1mZ1T30Kz/s1600/Smart+Phone+Santa.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_wJ2pz9sIzH6W3xBHs5CHm2sKRo15k_C1NTyVkXyDtvmXopUbnTQYRGeS3ftg6Ttzm4qqoxxEz49vcEj60fh1IDigHjxktBYwjFKtmQTF5K6Nkw05LBLn4ZpDmec6t4G5pdJ1mZ1T30Kz/s1600/Smart+Phone+Santa.jpg" height="200" width="171" /></a></div>
The growth in mobile data usage is not a flash-in-the-pan.
According to the <a href="http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html" style="background-color: white;" target="_blank">Cisco Visual Networking Index</a>, the number of mobile
users and data transferred over the next few years will grow
exponentially. To the business owner relying on retail sales, this
reality means a whole new way of dealing with advertising and even in
how the consumer is accommodated in-store. Customer service has been
redefined with the demand for, and capability of, instantaneous
response. Businesses that are prepared and properly using the power
of online advertising and quick consumer response tools will not only
see the immediate benefits, they will also generate the kind of buzz
that can't be purchased in ad space.<br />
<br />
<br />
If you are a small business, or speciality store owner and don't
believe that this change will impact your bottom line – think
again. An online presence, easily discovered by mobile applications
will not only allow you to compete with the big stores, it will give
your regular clients the signal that you are present and ready to
serve them on any platform. Not to belabour an already over-worked
truism, but when it comes to mobile visibility, you really “can't
afford not to have it”.<br />
Before Santa comes calling again this year, there's still time to
fine-tune or even launch an online campaign. Contact us today for a
free, confidential consultation –<span style="background-color: #f3f3f3;"> <a href="http://www.roambusiness.com/internet-marketing.php" target="_blank">www.roambusiness.com</a></span><br />
<br />
<i>RKN</i>Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-83200059030027586922013-10-04T08:04:00.002-07:002013-10-04T08:54:21.516-07:00Six Reasons Why Buying Twitter is not “For the Birds!”<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiaf7RSzDJr_kREkyE1mCzOYrnpC5r-UqmJDyxZIRTIjyO4LNCZoeLmUCummdYOmYQasqbEGiRSyJCO07Yx0aj62xlTU4nm1H5vOBo2fZQ6FMWsJBBZpUKSBoXdpna-sbigsV1x59W1G6_/s1600/twitter+laugh.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiaf7RSzDJr_kREkyE1mCzOYrnpC5r-UqmJDyxZIRTIjyO4LNCZoeLmUCummdYOmYQasqbEGiRSyJCO07Yx0aj62xlTU4nm1H5vOBo2fZQ6FMWsJBBZpUKSBoXdpna-sbigsV1x59W1G6_/s1600/twitter+laugh.jpg" height="310" width="320" /></a></div>
Whether or not you use Twitter or even understand the purpose of
sending messages with 140 characters or less, the company's Initial
Public Offering makes for what we believe to be a smart investment
opportunity.<br />
<br />
<br />
Twitter is tailor made for mobile devices. Created in 2006 by
Jack Dorsey, it has grown to include around 218 million average
monthly users sending over 400 million “tweets” per day. It has
only scratched the surface of its potential advertising revenue which
is expected to to hit $1 Billion next year.<br />
<br />
<br />
But the six best reasons we can find for buying into an
application that dominates mobile messaging is in the expected growth
of mobile data and devices in the next five years. According to the
<a href="http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html" target="_blank"><span style="color: #f3f3f3;">Cisco Visual Networking Index</span></a> – a global mobile data forecast –
Mobile data traffic will reach the following milestones within the
next five years.<br />
<ol>
<li>Monthly global mobile data traffic will surpass 10 exabytes
in 2017.<br />
</li>
<li>The number of mobile-connected devices will exceed the
world's population in 2013.<br />
</li>
<li>The average mobile connection speed will surpass 1 Mbps in
2014.<br />
</li>
<li>Due to increased usage on smartphones, handsets will exceed
50 percent of mobile data traffic in 2013.<br />
</li>
<li>Monthly mobile traffic will surpass 1 exabyte per month in
2017.<br />
</li>
<li>Tablets will exceed 10 percent of global mobile data traffic
in 2015.<br />
<br />
</li>
</ol>
<div align="LEFT" style="widows: 1;">
<br /></div>
<div align="LEFT" style="widows: 1;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2Zvpk0nLQ4FHnaLZPZ-5V5mAxHFyo1vJi7tKJVJ7Nd-bJ5oQ2-MMrnrYrXJ3Qozw4M8-CBhUYrdBjPQlpiM0obdd6zmWkC8bzDBT_1UH5w4mXkvuBDMYVNdJPcDvitpah9aw8FdCgVqVJ/s1600/twitter+mobile.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2Zvpk0nLQ4FHnaLZPZ-5V5mAxHFyo1vJi7tKJVJ7Nd-bJ5oQ2-MMrnrYrXJ3Qozw4M8-CBhUYrdBjPQlpiM0obdd6zmWkC8bzDBT_1UH5w4mXkvuBDMYVNdJPcDvitpah9aw8FdCgVqVJ/s1600/twitter+mobile.jpg" height="200" width="133" /></a></div>
<br />
In case you were wondering, an “exabyte” is one billion
gigabytes, but what we find really amazing is the statistic about
mobile devices exceeding the world's population.<br />
<br />
<br />
Roam Business is not an Investment Firm and our opinion is not based
on anything but speculation and our own analysis. We are, however,
firmly convinced that you could do worse on the stock exchange than
buying a Board Lot of “TWTR” when it becomes available if you
can afford the risk.<br />
<a href="http://www.roambusiness.com/" target="_blank"><span style="background-color: #f3f3f3; color: #444444;">www.roambusiness.com</span></a><br />
<br />
<br />
<br />
<i>RKN</i>Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-52041704197642329822013-09-30T09:27:00.002-07:002013-09-30T09:27:22.424-07:00Social Media Advertising - Are Your Ready to Attend the Party?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs2UNJ3e_HYMZUVOiu2LyqyTOsiBvKmHWqn5qmEzx2vgJQf7wG261zU8dProJz9dwI_YlQjy79amR2U5xj8Clq29JKuIapyv46tbeqk6Miw1pkIl9Vy1_niHANSbiCnrhHaw8qBnUaBjqR/s1600/Dog+in+formal+wear.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs2UNJ3e_HYMZUVOiu2LyqyTOsiBvKmHWqn5qmEzx2vgJQf7wG261zU8dProJz9dwI_YlQjy79amR2U5xj8Clq29JKuIapyv46tbeqk6Miw1pkIl9Vy1_niHANSbiCnrhHaw8qBnUaBjqR/s1600/Dog+in+formal+wear.jpg" height="320" title="" width="261" /></a></div>
<span style="font-size: large;">All dressed up and nowhere to go? That's a problem which some
businesses encounter when launching a Social Media campaign. The
website is fully functional, the Facebook page is set up and posting
what seems like worthwhile information, and perhaps a Twitter or
FourSquare account has been set up for the multitude of fans who will
welcome your business with open arms. All the power of Social Media
is at your disposal, right? <u><b>Wrong!</b></u></span><br />
<span style="font-size: large;"><br />
</span><br />
<span style="font-size: large;">Unless you have
spent some time finding out where your existing clients are and where
your target market is, you may just be wasting your budget on either
the wrong clothes for the occasion or overpriced designer duds that
won't attract anyone who would buy your product or service.</span><br />
<span style="font-size: large;"><br />
</span><br />
<span style="font-size: large;">Knowing how
your clients interact with digital media is not only important, it's
essential to any strategy that hopes to yield a modicum of success.
It's like being invited to a party and not knowing where it's being
held or whether the occasion is formal or not. Sure, you can look
good anywhere and people will admire you, but what you should aim to
do, is look sharp and interact with your friends because they're the
ones who buy your product! If you can effectively interact with the
people who know you, they will no doubt say good things about you to
their friends – hence the “social” in Social Media.</span><br />
<span style="font-size: large;"><br />
</span><br />
<span style="font-size: large;">Before you RSVP
on the invitation to attend the big event, get some advice from a
company specializing in Social Media Marketing, and for Pete's sake,
don't put the office intern in charge of handling the transportation!</span><br />
<span style="font-size: large;"><br />
</span><br />
<br />
<span style="font-size: large;">To find out
more about how your business can harness the power of Social Media
contact us at <span style="background-color: #cccccc; color: black;"><a href="http://www.roambusiness.com/">www</a><a href="http://www.roambusiness.com/social-media-campaigns.php" target="_blank">roambusiness.com</a></span></span>Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-24200206239675895142013-09-18T06:58:00.001-07:002014-01-05T07:44:56.251-08:00Not a Funeral, a Wedding!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqAzLVclvCH83mpVMIf1zlAyJeichvkqtVuOFXiKcJhrfjdyAbF3-OzbQD4vPuIaFIoqJmIoorCNqo2Y99hANWiP4D88VFTPoZyL8eTn60J44K55nuqti6zAkE93JPblO5McmGVuYcrKbL/s1600/Funerals+and+Weddings.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqAzLVclvCH83mpVMIf1zlAyJeichvkqtVuOFXiKcJhrfjdyAbF3-OzbQD4vPuIaFIoqJmIoorCNqo2Y99hANWiP4D88VFTPoZyL8eTn60J44K55nuqti6zAkE93JPblO5McmGVuYcrKbL/s1600/Funerals+and+Weddings.jpg" height="320" width="212" /></a></div>
<div style="margin-bottom: 0cm;">
One of the biggest misconceptions about
Social Media is that it will somehow “kill” traditional media as
a means of advertising and interacting with clients and potential
clients. Television, radio, and print ads are not obsolete, nor are
they useless in the modern age of social media marketing.</div>
<div style="margin-bottom: 0cm;">
<br /></div>
<div style="margin-bottom: 0cm;">
The reality is that all forms of the
more conventional advertising channels have had to adapt to the “new
kid on the block” - Digital Media. You would be hard pressed to
find a television or print ad for any major product or service that
doesn't contain an invitation to “visit us on Facebook” or
provide a domain name for the company's website. Quick response
codes, those squares with the leopard spots, that redirect mobile
devices to a website, are all over ads in the subways, buses and
common spaces in every city around the world. Ill-conceived “tweets”
are often the substance of a television news story, giving an
advertiser some unwanted notoriety while at the same time providing
television with material for a story.</div>
<div style="margin-bottom: 0cm;">
<br /></div>
<div style="margin-bottom: 0cm;">
What has changed with the arrival of
social media is the degree to which an advertiser can interact, in
many cases instantaneously, to a consumer's question, compliment, or
complaint. A company can no longer deliver a monologue on how their
product or service is the best, fastest, or cheapest without being
publicly called to task by the consumer. In fact, instant comparison
shopping is available to anyone with a mobile device and the right
software to scan a barcode. Traditional bricks and mortar stores now
have to meet their competitor's prices on the spot - or be last in
the race for the buyer's buck. Most larger companies have had to
rethink their entire customer service strategy, since social media
advertising demands constant monitoring and an ongoing dialogue with
consumers.
</div>
<div style="margin-bottom: 0cm;">
<br /></div>
<div style="margin-bottom: 0cm;">
With the billions of dollars being
spent world-wide on marketing strategies and advertising, it's not
likely that traditional media will die or simply pack it up and go
away. What is taking place is actually an evolutionary process (some
would call it a revolution) whereby a shotgun-wedding of traditional
and digital advertising is taking place. The success of this
marriage will be depend, as with any successful coupling, on how well
the two components complement one another. Without fully accepting
the partnership and cultivating the possibilities of harmonious
co-existence, neither will reach its full potential.</div>
<div style="margin-bottom: 0cm;">
<br /></div>
<div style="margin-bottom: 0cm;">
To find out more about how your
business can take full advantage of Social Media's broad reach
contact us at <a href="http://www.roambusiness.com/social-media-campaigns.php" target="_blank"><span style="color: white;">www.roambusiness.com.</span></a></div>
<br />
<div style="margin-bottom: 0cm;">
<br /></div>
<div style="margin-bottom: 0cm;">
<br /></div>
<div style="margin-bottom: 0cm;">
<i>RKN</i></div>
Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-73702000535496999472013-09-09T07:19:00.001-07:002013-09-09T07:27:26.846-07:00Phony Followers and Limp Likes<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK4uMorPTZz9A9nqIub62X3D5-SQMhrf0y7bv06H3FKcorcg4WTxZJidSrUznyWRQgJwxi6zdS_Oqi_8FvvtaoEs4yM_uXWr4l49WeyRdzbXabRfd4SeXJkfAhE1gyrZzCcDoO73QSXyJR/s1600/Fake+Like.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK4uMorPTZz9A9nqIub62X3D5-SQMhrf0y7bv06H3FKcorcg4WTxZJidSrUznyWRQgJwxi6zdS_Oqi_8FvvtaoEs4yM_uXWr4l49WeyRdzbXabRfd4SeXJkfAhE1gyrZzCcDoO73QSXyJR/s1600/Fake+Like.jpg" /></a></div>
<div style="margin-bottom: 0cm;">
Imagine that you decide to have a party
at your home and you invite 1000 people you have never met, who may
or may not speak the same language as you do, and who will never have
anything to do with you again once they have stopped by at your
house. Oh yes, here's the kicker – you <u>pay</u> to have them
come to your house.
</div>
<div style="margin-bottom: 0cm;">
Sounds crazy doesn't it? Why would
anyone do such a thing unless all they wanted to say was, “I hosted
a party and a thousand people showed up!”
</div>
<div style="margin-bottom: 0cm;">
<br /></div>
<div style="margin-bottom: 0cm;">
Sadly, there are companies who take
advantage of people's ignorance of how Social Media / Digital
Advertising works, and sell them a bill of goods claiming to be
optimizing their product or service for search engines by selling
“likes” or “follows” on every Social Media Application
imaginable. In fact, all they are selling is a set of “Emperor's
Clothes” to businesses naive enough to buy into their illusion.
What the algorithms that drive search engines get “tickled” by, more than a 1000 Facebook likes or Twitter followers, is the
interaction or engagement of users with these sites.
</div>
<div style="margin-bottom: 0cm;">
Of course, if all you're setting out
to do by having a Facebook page for your business is to appear to
have thousands of people who “like” you, the illusion is right
there for you to buy. But if that's how your business is going to
use Social Media, you may as well get a guy to walk around with a
sandwich board advertising your rates. You will likely get a better
return on investment!</div>
<div style="margin-bottom: 0cm;">
Phony “followers” and limp
“likes” will not interact with your posts, tweets, photos, or
blogs. They are robotic, one-time, clicks. Single, imaginary
visitors to your feed, that will never come back again. The worst of
it is, if you are actually analyzing the stats generated by tools
like Facebook's great new page insights, or Google Analytics – the
data generated by fake followers will be misleading and useless.
“Garbage In – Garbage Out”.</div>
<div style="margin-bottom: 0cm;">
There are much better ways to enhance
your visibility on Social Media. If you really want to spend a few
bucks, tools like Google +AdSense or Facebook's adverts for business
pages, can make you much more findable to the people that really
count – your prospective clients! If you want to enhance your
website for search engines, get someone who knows what they're doing
to imbed code and plan your strategy for back-links.
</div>
<div style="margin-bottom: 0cm;">
But if you're hell-bent on wasting
your money, it's your party and you will eventually cry (even if you
don't want to!) by paying for false friends and phony followers.</div>
<div style="margin-bottom: 0cm;">
<br /></div>
<br />
<div style="margin-bottom: 0cm;">
For a confidential consultation and to
find out how your business can best harness the power of Social
Media, contact us at <a href="http://www.roambusiness.com/social-media-campaigns.php" style="background-color: white;" target="_blank">www.roambusiness.com.</a></div>
Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-22207715408113563512013-09-02T09:33:00.000-07:002013-09-02T09:39:17.009-07:00Labor Day for Social Media Marketers<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHDqk8i1O8KwxllLyjLTMPIOq5tym-MHeUXhdzGEVdUsfucgdB3bkmQV6Mo0QdiRiY-rydxBQzmJdnk5Ve1bQBpoY4BlY2nG0VQwLFUVHmH1TI07_UeFasZMUAAdpO3hFMSVMDa0DrxLIf/s1600/TAKE+A+BREAK.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHDqk8i1O8KwxllLyjLTMPIOq5tym-MHeUXhdzGEVdUsfucgdB3bkmQV6Mo0QdiRiY-rydxBQzmJdnk5Ve1bQBpoY4BlY2nG0VQwLFUVHmH1TI07_UeFasZMUAAdpO3hFMSVMDa0DrxLIf/s1600/TAKE+A+BREAK.jpg" /></a></div>
<div style="margin-bottom: 0cm;">
This blog spot is written exclusively
for those in the business of Social Media Marketing. Whether you
call your self an Internet Advertising Specialist, Social Media
Marketer, Interactive Media Professional, Digital Marketing Expert,
or however you define yourself in the online world, as Bud says :
“This one's for you!”</div>
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<br /></div>
<div style="margin-bottom: 0cm; text-align: left;">
As you find yourself
explaining landing pages, back-links, analytic software, or maybe
just the difference between RAM and ROM to a prospective client, take
a deep breath. On this Labor Day Weekend, it's a good time to reflect
on what you may have recommended to some of your clients. <i><b>UNPLUG
the hardware and take a break!</b></i></div>
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<br /></div>
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Don't buy into the myth of being able to do it all. Software
doesn't sleep, but you have to. Take some time to connect with
friends, meditate, exercise, or whatever gets you away from the
office (virtual or real) and <u>cut yourself some slack</u>.
</div>
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</div>
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Connecting with the real world gives us all a chance to re-evaluate
what's really important in our lives. Real time, face-to-face human
contact is essential to maintaining perspective. There's something
exquisite to your “reach” being limited to only one, or a few
real people in a room with you, and the idea that organic growth is
only important to agriculture. It's nice to stop and realize that
“going viral” is only critical to immunologists.</div>
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<br /></div>
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When you settle back into your workspace and hone your skills, who
knows? Maybe you'll even have something to blog about! Happy Labor
Day!</div>
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<br /></div>
<br />
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<a href="http://www.roambusiness.com/social-media-campaigns.php" target="_blank"><span style="color: white;">www.roambusiness.com</span></a></div>
Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0tag:blogger.com,1999:blog-1510442081576876620.post-37646672528473592062013-07-17T11:08:00.001-07:002013-07-18T09:02:35.389-07:00Social Media - Home on the Range!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2rCRngU_dfvSJZ6PFQ0CEBVrHGe7Nt74dM7u7MX53KqKVXI5B5yqTGAU7-FzI1Etb_FrhTizjZ6O9FEYcJZNEqEPSqlp2liIq40t7_vH2uSfYyMqBZhnSFeYqA2UgxJoZacDO-G5eAYPF/s1600/Branding+cattle.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2rCRngU_dfvSJZ6PFQ0CEBVrHGe7Nt74dM7u7MX53KqKVXI5B5yqTGAU7-FzI1Etb_FrhTizjZ6O9FEYcJZNEqEPSqlp2liIq40t7_vH2uSfYyMqBZhnSFeYqA2UgxJoZacDO-G5eAYPF/s1600/Branding+cattle.jpg" title="" /></a></div>
<div style="line-height: 0.5cm; margin-bottom: 0cm;">
The myriad channels
of Social Media allow businesses the opportunity to make more
consumers aware of Brand Identity than at any other time in history.
Brand awareness is important but it is Brand Management, the art of
creating and maintaining the Brand, that can make a Brand one of the
most valuable advertising elements a business can own.
</div>
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<br /></div>
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Unlike the Good 'Ol
Boys putting their mark on the herd in the image to the left, the
task of developing and maintaining the image of a product or service
and associating it with the image or experience that makes it
“special” or “unique” are not as simple as a quick round-up
and a hot iron!</div>
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<br /></div>
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A business must
decide on a target audience for the product or service it offers,
understand the expectations of that audience though market
intelligence and orient its image towards those qualities.</div>
<div style="line-height: 0.5cm; margin-bottom: 0cm;">
Social Media allows
for constant feedback and ongoing improvement in reaction to the
expectations of the marketplace. Using that intelligence to better
maintain a Brand and improve its recognition can mean the success or
failure of a product or service offered.
</div>
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<br /></div>
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Many companies have
an “advertising department” and implement a policy of brand
orientation in their organizational image. Some even use the tools
available to gather and analyze the vast amounts of data that can be
collected from monitoring Social Media campaigns. For the small to
medium-sized business, however, the cost and time involved in
assembling the teams of personnel and software to carry out these
tasks are too challenging and the result is a website with a
half-baked presence on Facebook or Twitter in the hope that people
may be able to “find” them.
</div>
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<br /></div>
<br />
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Happily, there is a
solution allowing small and medium sized business to take full
advantage of Social Media's broad range of marketing and advertising opportunities. There are a number of reputable firms specializing in
Digital Marketing and Online Advertising and that are experienced enough
to use the tools of analysis to monitor and optimize your campaigns
and exposure. Roam Business is one such firm. We can offer you the
time and attention necessary to understand the image your business
wants to convey. We can effectively reach your target market and
provide the real-time interaction that Social Media necessitates.
Visit our website at<span style="color: red;"> <a href="http://www.roambusiness.com/social-media-campaigns.php" style="background-color: white;" target="_blank">www.roambusiness.com</a>
</span>and contact us for a confidential assessment of your Social Media
Brand Management. </div>
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<br /></div>
<div style="line-height: 0.5cm; margin-bottom: 0cm;">
<i>R.N.</i></div>
Anonymoushttp://www.blogger.com/profile/03312635892112642777noreply@blogger.com0