For
those of you familiar with the game of baseball, you will know that
the object of the game for the team in the field is to get three
“outs” on the batting team as quickly as possible and therefore
end their chance of scoring against you in any given inning. The
responsibility for doing this falls largely on the shoulders of the
Pitcher who will throw as well as he can to get the ball across the
plate and have the batter swing at the pitch and miss or simply hit
it ineffectively to a fielder who will throw his out with ease.
Along with the “slider”, “curve ball” and “change up”,
one of the Pitcher's favorite tools is the “fastball” which is a
high-speed pitch that causes the batter great difficulty to hit.
Then there is another form of playing ball which is
really for fun and allows all the players to loosen up and
participate in tossing the ball to one another, not part of the game
– just a way to warm up and throw the ball around prior to the
game. You may have done this with your friends and called it
“playing catch”.
So
what does all this have to do with Social Media Marketing? Well you
may have noticed that too often a product or service is offered up on
Social Media with the heat of a fast ball, trying to get you to swing
as quickly as possibly and offering you no chance to pick up the ball
and toss it to a friend. I call this the “fast ball” where you
barely have chance to hit the damn thing, let alone get a good look
at it. Even the biggest companies with the costly ad firms are guilty
of this. Then there is the fun game of “catch”, where you are
tossed the ball and given a chance to toss it a friend who will toss
it to another friend , and so forth.
THAT,
my dear Social Media Marketeers, is how the game should be played!
If you pitch your product and service with a high-speed delivery,
ironically you will be the one to strike out, not the intended
batter! Toss the ball around and let your friends handle the ball
and you will be the winner.
Contact us via our website at www. Roambuisness.com. We
love to toss ideas back and forth with our clients – no hardball
pitches, just fun with the game! For some tips and laughs about
Social Media Marketing, “keep your eye on the ball” and visit our
Facebook page at Roam Business on Facebook.
