Trends
and technology constantly change in Social Media and that is its
heartbeat. In a recent interview blogged by Mobile and PrintingCompany, I made that statement and I stand behind it.
So the
follow-up question is clearly, “How does a business adapt to
constantly changing trends and technology?” The answer is in the
nature of the beast. The world wide web, is precisely that. It is
crawled and created by the users who inhabit it. The spider a
business wishes to attract will be found in the parlor of that web
where the spider most frequently visits. Sounds simple doesn't it?
Just find out where your client is and visit him there! But like
most simple solutions, the time and effort involved in the task is
grossly understated.
Let's go
back to the spider crawling the web. The average “spider” has an
attention span of under 8 seconds. A simple, concise, vivid message
is more likely to attract his/her attention than even the biggest
billboard. Because the web is carefully interconnected, a small
vibration, in any part of it, is likely to wake the spider and draw
its attention.
Keeping
in mind that once the spider is engaged, you have very little time to
hold its attention, - the second part of the task is embarrassingly
obvious. Don't tell the spider what you have to offer, ask the
spider what it wants. This involves dialogue and most businesses,
however well-intentioned, don't communicate their message effectively
in a language that a spider understands.
If this
whole analogy baffles you, then you are not in the businesses of
advertising your product via social media. Thank God for that, and
contact us. For over a decade, Roam Business has been finding
corners of the web where even the craftiest spiders have hidden!
RKN
