Notwithstanding the numerous magical solutions offered by some
Social Media Ad Agencies, there is no one “key” to a successful Social Media Ad
Campaign. Sure, there are plenty of
useful applications and sites to use in promoting your product or service, but
the simple truth is that each business, even in the same sector, is an
individual entity with its own peculiarities.
Understanding
a company’s inner workings is essential to devising a plan to reach and
interact with new and existing clients in an efficient and economical way. Many businesses have thrown wads of cash at “surefire”
techniques, only to discover that the platform or application they had invested
in was not supportable by their infrastructure or inefficient in reaching their
real target market.
In
order to devise a strategy for advertising via Social Media successfully, one
must therefore have a very good knowledge of how a specific company
functions. The only real way to achieve
this knowledge is to actually have a Social Media Account Manager visit the
business and, if necessary, actually spend a few days getting to know the
employees and the product a company produces.
It
could be argued that having a Social Media Marketing Department within the
company is the obvious solution, but for most small and medium sized businesses
the expense of creating such a position is prohibitive. The task of successfully exploiting the
opportunity to fully and economically use Social Media as an advertising tool
must therefore be entrusted to an outside agency.
When choosing an agency for your business, there are a few basic signs to be wary of.
- Is the
agency offering a variety of platforms and applications to deal with your
company’s specific goals or is there simply a “one size fits all” approach?
- Is the agency insistent on a long term (longer
than six month) contract?
- Will you actually be meeting with a human being,
or are you expected to transact business online with a faceless individual?
- Is the agency’s representative willing to offer you a free personal consultation, outlining a
realistic plan for what can and cannot be accomplished in the short, medium and
long terms?
There are many capable and trustworthy
agencies available, sadly however, there are also sharks in the water. Exercising due diligence when choosing a
Social Media Ad Agency, is as equally important as when dealing with any other
vendor.
For a free consultation, contact us via our
website at www.roambusiness.com
