Monday, 3 March 2014

Trying to be Everywhere for Everyone at Once!

Often, a business will indulge in “overkill” trying to be on every Social Media platform available. There are literally thousands of applications and sites where a business can display their wares, some of them are short lived, others (Facebook for example) are staples.

This advice may seem a little odd coming from Roam Business, since we are on 9 different Social Media Platforms (and still growing!). But it is the nature of our business, Social Media Marketing, to be as available on as many platforms as possible.

The rule of thumb is - “know your audience”. Do a little research and find out what Social platforms they use. The second caveat is - “talk to them, not at them”. You want them to get to know you, you aren't just pitching merchandise. Don't be afraid to try a few different Social networks, but if they don't work, drop them.

Social Media Marketing is a marathon, not a 100 yard dash, It may take time to find and build your audience on the right platform, but the time invested will be worth its weight in loyal followers and excellent references.

Above all, once you have determined your best Social Media outlets, keep your content informative and current. Nothing will lose your followers faster than the same old tired content. Stay on top of current trends in your market and how world affairs affect your product or service. People will enjoy your articles and return for more.

There are many Professional Social Media Marketing firms who will advise you without trying to sell you a “bill of goods” or a long term contract. Roam Business prides ourselves on giving quality, confidential consultations, without any strings attached. Contact us today and we will be pleased to share our expertise with you- because what goes around, usually comes around- and that generally extends to good

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