When
actress Sally Field accepted her Academy Award for best actress in
the 1984 film “Places in the Heart” she gushed out the phrase “. . . I can't deny the fact that you Iike me, right now, you like me!" Many people didn't catch the humorous reference to dialogue from her
role in Norma
Rae and
were left with the impression that she was indeed incredulous over
the acknowledgement by her peers.
A
feeling of inadequacy is actually very real to some business owners.
It is because of that fear that many small and medium sized business
owners don't put their product or service on social media in order to
avoid negative feedback. It's not that they don't have anything
competitive to offer, they're simply afraid of the haters and won't
put themselves in a position where they are exposed to being shot
down by small people who can't see beyond their own world.Their
business doesn't have the time or the inclination to deal with those
people.
There
will always be hateful people, but the advantages of the insights
that can be gained from social contact with a business's clients far
outweigh the fear of not being “liked”. When a business is able
to respond to a client's query or complaint as well as conduct an
ongoing evaluation of its own operations based on instantaneous
customer feedback, they gain an advantage that wasn't even available
less than 20 years ago.
Building
relationships can often be complicated, but if a business takes the
first steps towards letting their clients know that they are being
listened to and that their opinions are respected, they are well on
their way to getting the kind of “word of mouth” endorsements
that only friends give friends. That is perhaps the biggest advantage
that social media exposure can bring to a business.
By
knowing how to share on social media and offering some useful
information and a laugh from time to time, a business will soon
discover that their clients do “like them, really like them!”
That's a win-win situation.
Roam
Business can't promise you an Oscar, but we do have the knowledge and
experience to help your business become a Social Media Star.
Contact
us for a confidential consultation. www.roambusiness.com
