When it comes to a business using
Social Media to market products and services, the one, seemingly
elusive, factor is ROI (Return On Investment). Sure, there are all
kind of metrics and performance indicators. There are analytics
tools that will measure buzz, virality, re-tweets, shares, comments,
and all sorts of data that can be interpreted in any number of ways.
But the bottom line, the real question at the end of fiscal period, is: “Does the time and money spent on Social Media ad campaigns
increase net income?”
Every good Social Media Marketer is
really an old fashioned salesperson at heart, and every salesperson
likes to have a presentation to make a point. Pie charts, power
point presentations, and all sorts of trendy buzz-words can make an
impression on the uninitiated, but serious business owners want to
see the return in black ink, on an income statement.
Fortunately, the answer to the
question of ROI in terms of Social Media marketing is simple. A
professionally managed campaign, taking into consideration the
realistic expectations of the Business Owner will always show a
positive return on investment. Think of it in terms of the wind.
Wind is in a constant flux, it can be overpowering, it can be
soothing, it can be freezing. Wind-power can be harnessed to power a
machine. Nature uses it for seed dispersal, and that is how a well managed Social
Media campaign can sow the seeds for ROI. As with Social Media campaigns, wind
can also be measured in many different ways but the net effect of
dispersing seeds and propagating growth can only been seen once the
fruit is born.
If you are interested in leaning what
difference a professionally managed Social Media campaign can mean
for your business, visit our website at www.roambusiness.com
and contact us. We promise there will be no “long-winded”
explanations, just results!
R.N.
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