The false impression that page ranking is is any of importance whatsoever, is a commonly held believe by many businesses.
The importance of content is far more important than the days when the SEO was still being peddled as the last word in Web Optimization. In fact, the scam is still out there, with firms pitching SEO as the last word in exposure.
What a business must concentrate on today is in interconnection with clients and potential clients. People are far more sophisticated about Social Media than ever before. They don't want to visit your site unless you have something interesting to say!
You must engage you or audience or they won't give a shit about your site!
Caveat Emptor, Don't get sucked by firms pitching SEO!