Tuesday, 5 February 2013

Super Bowls of Cookies!

A small business owner I met recently told me he didn't think he needed to use social media to attract new clients because he relied on "word of mouth" to let people know he did good work.  After stopping to grab my jaw before it hit the floor, I asked him if he knew what social media was.  "Yeah sure, Facebook, Twitter and that kind of thing,"  came the reply

I don't want to write a term paper about why some "small businesses" will always remain "small" but it should be clear to anyone following this blog that we believe any business that does not realize the potential of social media will never realize its potential business.  Social Media in 2013 is "word of mouth"!  The beauty of these media is that a business can now take part in the conversation and, through its interaction with existing clients, stimulate conversation with potential clients.

For my money, the biggest play in last weekend's Superbowl came when the lights went out.  While it's true that Oreo spent a lot of time leading up to the game developing a Twitter following, when the power failure caused a temporary partial-blackout in the stadium, seven little words, "You can still dunk in the dark", went viral and got Oreo the kind of attention that can't be purchased. That wasn't a stroke of pure luck.  Oreo had a professional ad agency handling the Twitter account.  That agency clearly demonstrated the two aspects of social media use that make it vital.  1) The message was immediately relevant. 2) It sparked the use of the brand name and lit a fire.

While your objective may not be to have your ad in the Superbowl, there is no reason why you can't use social media to make you the M.V.P. in your market. Visit our website at www.roambusiness.com and ask us how we can help get you there.


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