A
number of years ago, a well known North American passenger bus company used the
slogan “Leave the driving to us”. The idea was that a traveler could sit back
and enjoy the ride without worrying about the traffic or tedium of a long distance
drive.
When
it comes to Digital Advertising and Social Media Marketing, that slogan could
be well used as an admonishment as much as an encouragement to business owners
who have a “hands-on”, micro management attitude with regard to their
businesses. This is often the case with
small and medium sized business, where owners cannot see that they must entrust
some aspects of their operations to professionals. Although it is important to have input and oversight,
these owners will never achieve anything but mediocrity due to their
overzealous insistence on having a direct hand in everything.
Imagine,
if you can, a surgeon in the middle of an operation who is faced with a patient
who takes the scalpel from his hands and insists on completing the procedure
himself! The result could be fatal if
not severely damaging.
Such
is the case with regard to implementing and managing a Social Media Ad
Campaign. A business owner who insists
on interfering with a marketer’s methods on a day-to-day basis is no
more useful than a troll.
Certainly,
it is vital that a business owner have the final say in the overall message and
tone of an ad campaign, but the mechanics and administration of the actual
platforms and software must be in full and exclusive control of the
professional Digital Marketing Professional.
RoamBusiness has the experience and expertise to successfully execute a profitable
and effective Social Media advertising campaign. Bring us your best ideas and the pride you
have in your product or service, but please, “Leave the driving to us”!
Contact
us for a free consultation www.roambusiness.com